Unlocking team members’ potential requires building an environment of trust and positive feedback. It also means providing a platform for innovation and encouraging creativity. In commerce, as in life, customers only continue to purchase from brands that they trust. To build this trust, marketers must successfully convey their reliability online.
Boosts Conversions
Modern consumers are increasingly discerning, selective and cynical about the brands they buy from. 81% of customers say they will remain loyal to a brand if it has earned their trust and loyalty. The quickest way to build trust is to show you care about your customers, starting with listening and responding to them. Make it easy for consumers to provide feedback by giving them a clear and visible space to share their experiences. And respond to every review, even the bad ones.
Adding just one customer review to a product page can lift sales by 65%. Similarly, consumers who click on star filters on your site are 115% more likely to convert than those who don’t. Showcase your product pages’ most helpful and genuine reviews to boost conversions and drive customer trust. In doing so, you can cultivate a fiercely loyal fan base and long-term revenue.
Increases Engagement
In a world where people are constantly bombarded with marketing messages, brands must focus on creating engagement. One of the best ways to do this is through product showcase popups, which can be used to promote new products and engage existing customers. Studies show that loyal customers make up a large portion of any business’s revenue, and building trust with your audience is key to earning their loyalty. 8 out of 10 consumers will remain loyal to a brand they trust even if the competition offers similar products or prices. Consumers have high expectations of brands and are cynical of most advertising messaging, so businesses must demonstrate transparency and authenticity to earn customer trust. Displaying unedited reviews on your website, engaging with positive feedback across your social channels, and promptly responding to negative feedback all help build a healthy reservoir of trust. In addition, focusing on meeting (or exceeding) the expectations of your customer service teams will also help to establish and maintain trust.
Increases Conversion Rates
Adding a snippet of logos from your clients (with their permission, of course) on your product page is a simple way to leverage the power of social proof. And, if you want to take it a step further, consider customer case studies that provide an in-depth synopsis of your solutions and the results you were able to deliver for your customers. Customer trust is a critical business goal, especially in these disruptive times. But, to cultivate customer trust, businesses need to focus on a holistic approach that extends across all touchpoints of the omnichannel journey.
Increases Customer Insights
Customer insight is a comprehensive understanding of consumers’ needs, wants, and motivations that allows brands to provide value in ways that build strong loyalty and long-term relationships. Customer insights are based on collecting and analyzing consumer data, including browsing history, purchases, returns, campaign responses, demographics, and predictive modeling. Customer insight helps companies make strategic business decisions, such as pricing products and services attractively to customers, producing a healthy profit per unit sold, upselling products and services to existing customers, and communicating with customers using their preferred channels. Customers also reward brands that treat them well, with 8 out of 10 stating they are willing to remain loyal to a brand that treats them fairly. Click-triggered product showcases are a great way to deliver this value to your customers and increase conversion rates.
